"Build or Buy?" is a constant question for software publishers: with software engineering expertise on hand, why should you buy something when you have internal resources who could build it? But the answer is not always an easy one – especially when it comes to functionality like licensing and entitlement management.
Beyond the usual calculus of the cost of creating, maintaining, and improving functionality, software publishers should consider whether they have the resources and subject matter expertise required to build what they need to drive their monetization strategies. It's also harder than ever to add engineers to your team these days and shifting resources away from your core competencies can negatively impact deliver of your product roadmap.
Watch our discussion with Revenera's VP, Engineering, Ravi Mazumdar, VP, Products and Marketing, Nicole Segerer and Solution Engineer, Erce 'Urge' Kose to learn more about: