Tiffany McCormick

Research Director, AI Monetization, Pricing Strategies, and Business Models

IDC

Tiffany McCormick is the Research Director for AI Monetization, Pricing Strategies, and Business Models under IDC’s Enterprise Applications team. Mrs. McCormick’s core research coverage includes monetization models for digital products and services including subscription based, value based, usage, consumption, perpetual/maintenance, outcomes based, and other emerging pricing approaches such as agentic ai pricing and monetization.

For the past 15 years, Tiffany has held various supplier roles in digital commerce, consulting, and transportation logistics, managing the monetization of portfolios exceeding $1 billion. Most recently, Tiffany served as Senior Product Manager for Ai/ML Analytics and Pricing at Amazon, where she led the development of global price elasticity models and discount/promotion optimization. Prior to Amazon, she worked as a Competitive Pricing Manager at Accenture, building an assessment of competitor price ranges and capabilities as well as deriving price points based on product differentiation and monetization models.

Chris Rommel

Executive Vice President, IoT & Industrial Technology

VDC Strategy

Chris leads VDC’s syndicated research programs and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation industrial and device markets, such as security, the IoT, and engineering lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments. Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.

Vibha Hegde

Product Manager - Revenue and Licensing
Teradyne

Vibha Hegde is a Product Manager for Revenue and Licensing at Teradyne, where she leads the development and rollout of modern license management and monetization platforms. With over seven years of experience spanning software engineering, product management, and cross-functional program leadership, Vibha specializes in translating complex technical systems into scalable, customer-centered business solutions. Vibha holds an MBA and an MS in Business Analytics from UMass Amherst, an MS in Computer Science from Georgia Tech, and is a Certified Scrum Product Owner (CSPO). She is deeply passionate about growing technology communities, and building products that balance innovation, security, and commercial value.

Rod Behr

Manager, Digital Transformation
Shure

Rod Behr is an audiovisual and communications professional with more than twenty-five years of experience designing, implementing, and commercialising audiovisual software solutions. He currently serves as Manager, Digital Transformation at Shure, the world’s largest manufacturer of microphones. Rod joined Shure in 2022 to spearhead the monetisation of the company’s emerging software portfolio and hardware feature licensing strategy. In this role, he is responsible for driving the systems integration and digital capabilities required to support Shure’s expansion into new software-led value streams and to realise its ambitious transformation goals.

Shinie Shaw

VP Operations

Flexera

Shinie Shaw currently serves as VP of Operations at Flexera, having joined in December 2023. Prior to this role, Shinie spent over eight years at VMware, holding positions such as Sr. Director of GTM, Strategy, Planning, and Analytics within the Networking and Security Sales division, and leading significant initiatives that accelerated SaaS consumption and integrated acquisitions. Shinie's earlier experience includes roles at Cisco as a Product Manager, where strategic plans generated substantial leads and bookings, and at GE Healthcare, managing compliance for a global product portfolio. Shinie began the career at Eaton Aerospace as a Program Manager, overseeing new product development and cross-functional teams, and has a solid educational background with dual MBAs from UC Berkeley and The University of Chicago, alongside a BS in Industrial Engineering from Northwestern University.

Nicole Segerer

SVP & General Manager

Revenera

Nicole leads the Revenera division with a strong focus on strategy, solution growth and execution. She heads up Product Management, Marketing and Engineering and is passionate about building products that deliver great customer value.

Her deep understanding of the software market and the business priorities and processes of Revenera’s customers drives her priorities when building and delivering against Revenera’s roadmaps with her teams.

Since joining Flexera in 2014, Nicole held various leadership roles in Product Management and Marketing and led many strategic projects and organizational advancements through deep market insights, analyses, and strategic development. She has more than 15 years of experience in the B2B software market and specializes in monetization and licensing business processes and technologies.