Register today and secure your place at SoftSummit 2026 — the industry’s leading and longest‑running conference dedicated to software and device monetization.

Join us April 28–30 for three days of expert insights, research‑driven sessions, and real‑world strategies designed to help you accelerate growth in an era defined by AI innovation and digital transformation.

This year’s agenda is built around three transformative themes shaping the future of software and device monetization:

• Monetization Innovation: AI, SaaS, and Hybrid Models — April 28
• Intelligent Device Monetization & Digital Business Models — April 29
• Streamlining Operations: Mastering the Quote-to-Cash Engine — April 30

Why Attend SoftSummit 2026?

• Learn directly from industry experts, analysts, and innovators.
• Gain actionable strategies to optimize pricing, packaging, and go‑to‑market execution.
• Explore how data, AI, and digital transformation are reshaping monetization.
• Hear from your peers about the innovations driving the next wave of software growth.

Session Highlights Include

A dive deep into AI monetization and pricing strategy with Tiffany McCormick of IDC, who will share the latest research on CEO priorities, buyer expectations, and monetization models that support profitable growth.

Chris Rommel, of VDC Research, will provide a data‑driven look at the device‑to‑digital transformation. Learn where intelligent device manufacturers are investing and which operational shifts drive recurring revenue success.

A real‑world case study from Shinie Shaw, VP Operations at Flexera, who shares the operational playbook for delivering profitable product launches through alignment across Sales, Finance, and Product teams.

And Nicole Segerer, General Manager at Revenera, explores the challenges and opportunities facing modern software producers.

Register now to save your seat and ensure you get the latest updates as we continue to confirm new speakers.

Meet the speakers

Tiffany McCormick

Research Director, AI Monetization, Pricing Strategies, and Business Models

IDC

Tiffany McCormick is the Research Director for AI Monetization, Pricing Strategies, and Business Models under IDC’s Enterprise Applications team. Mrs. McCormick’s core research coverage includes monetization models for digital products and services including subscription based, value based, usage, consumption, perpetual/maintenance, outcomes based, and other emerging pricing approaches such as agentic ai pricing and monetization.

For the past 15 years, Tiffany has held various supplier roles in digital commerce, consulting, and transportation logistics, managing the monetization of portfolios exceeding $1 billion. Most recently, Tiffany served as Senior Product Manager for Ai/ML Analytics and Pricing at Amazon, where she led the development of global price elasticity models and discount/promotion optimization. Prior to Amazon, she worked as a Competitive Pricing Manager at Accenture, building an assessment of competitor price ranges and capabilities as well as deriving price points based on product differentiation and monetization models.

Chris Rommel

Executive Vice President, IoT & Industrial Technology

VDC Research

Chris leads VDC’s syndicated research programs and consulting engagements focused on development and deployment solutions for intelligent systems. He has helped a wide variety of clients respond to and capitalize on the leading trends impacting next-generation industrial and device markets, such as security, the IoT, and engineering lifecycle management solutions. Chris has also led a range of proprietary consulting projects, including competitive analyses, strategic marketing initiative support, ecosystem development strategies, and vertical market opportunity assessments. Chris holds a B.A. in Business Economics and a B.A. in Public and Private Sector Organization from Brown University.

Shinie Shaw

VP Operations

Flexera

Shinie Shaw currently serves as VP of Operations at Flexera, having joined in December 2023. Prior to this role, Shinie spent over eight years at VMware, holding positions such as Sr. Director of GTM, Strategy, Planning, and Analytics within the Networking and Security Sales division, and leading significant initiatives that accelerated SaaS consumption and integrated acquisitions. Shinie's earlier experience includes roles at Cisco as a Product Manager, where strategic plans generated substantial leads and bookings, and at GE Healthcare, managing compliance for a global product portfolio. Shinie began the career at Eaton Aerospace as a Program Manager, overseeing new product development and cross-functional teams, and has a solid educational background with dual MBAs from UC Berkeley and The University of Chicago, alongside a BS in Industrial Engineering from Northwestern University.

Nicole Segerer

SVP & General Manager

Revenera

Nicole leads the Revenera division with a strong focus on strategy, solution growth and execution. She heads up Product Management, Marketing and Engineering and is passionate about building products that deliver great customer value.

Her deep understanding of the software market and the business priorities and processes of Revenera’s customers drives her priorities when building and delivering against Revenera’s roadmaps with her teams.

Since joining Flexera in 2014, Nicole held various leadership roles in Product Management and Marketing and led many strategic projects and organizational advancements through deep market insights, analyses, and strategic development. She has more than 15 years of experience in the B2B software market and specializes in monetization and licensing business processes and technologies.

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