As AI-driven business models, usage-based pricing, and increasingly complex monetization strategies become the norm, many organizations are discovering a critical gap: no single function owns monetization.
In this new IDC Market Perspective, analyst Tiffany McCormick introduces Monetization Operations (MonOps), an emerging cross-functional discipline designed to govern how organizations design, execute, and optimize monetization strategy. The report argues that while finance, engineering, and executive leadership often influence monetization decisions, pricing should lead the function.
After reading this report, you'll understand:
- What Monetization Operations (MonOps) Is: Learn how IDC defines MonOps as the discipline governing an organization's monetization structure, capabilities, processes, and technology stack.
- Why Traditional Ownership Models Fall Short: Explore the limitations of committee-based pricing decisions, under-resourced pricing teams, and executive mandates that lack pricing expertise.
- The Four Pillars of Effective MonOps: Discover how leading organizations align ownership, commercial capabilities, governance processes, and enabling technologies to improve monetization outcomes.
- How AI Is Raising the Stakes: Understand why agentic AI, usage-based pricing models, and AI cost accountability are accelerating the need for dedicated monetization leadership.
Download the report to learn why Monetization Operations is emerging as a critical discipline and how leading technology suppliers are building pricing-led organizations capable of supporting modern AI and digital business models.
