Overall, the success, performance, and flexibility of the technology-driven as-a-service model continue to drive adoption of the recurring revenue model.
The future will see more value-based hybrid pricing models (subscription + usage) and the rise of product-as-a-service (connected physical products sold as a service), increasingly sold over marketplaces. This drives the need for comprehensive monetization platforms to leverage the data for AI-driven pricing/profit models, automation, and efficient sales-customer communications.
This new report from IDC focuses on the latest drivers and trends in software monetization, incorporating survey data and analyst insights, including:
- Where software pricing models are headed and how SaaS customers prefer to buy
- Trends in the software monetization process and priorities for Tech CEOs
- How AI will affect monetization
Complete the form to download your free copy of this report from IDC today.
