The past few years have been full of change. Some constants remain, however, for software suppliers. Our annual Monetization Monitor report takes the pulse of software producers, offering benchmarks to help technology companies manage the complexity of hybrid monetization and deployment models. It illustrates the importance of data and analytics in providing insights into utilization, adoption, engagement—and ultimately success for software suppliers and their customers.
Key findings from this year’s research show:
- The trends toward SaaS deployments and subscription/term monetization models continuing for the 4th year in a row, as hybridization in deployment and monetization models continues.
- The top reason for changing licensing strategies in next 12-18 months is to “better support pricing and packaging changes” (35%).
- In the next 12–24 months, 18% of respondents plan to gather product usage data, twice the rate (9%) reported in 2021.
- Interest in consumption-based monetization models is growing, with 41% planning to implement.
Download the report now for more details and statistics and to see how your company compares.
