In 2025, executives asked the hard question: “Where’s the ROI on AI?” Should AI be monetized as a premium capability—or simply included?
Join IDC's Tiffany McCormick, Research Director, AI Monetization, Pricing Strategies, and Business Models and Revenera's Paul Bland, Vice President, Innovation and Product Management to learn:
- How pricing models are evolving
- Which models buyers and vendors prefer
- Why many “billing issues” are actually entitlement issues
- A deep dive into different models
You'll learn pragmatic ways to align price with value—and avoid the cost-plus trap.
Why Attend Now?
- AI features are everywhere—but margins are shrinking without effective monetization
- Buyers want flexibility (prepaid/postpaid, outcome); vendors need predictability—learn to balance both
- Entitlement driven visibility lets you iterate pricing with speed and confidence
Who Should Attend:
Product leaders, pricing and monetization teams, product marketers, and General Managers exploring AI monetization strategies for 2026.
Register now to secure your place.
Speakers
