In 2025, executives asked the hard question: “Where’s the ROI on AI?” Should AI be monetized as a premium capability—or simply included?
Join IDC's Tiffany McCormick, Research Director, AI Monetization, Pricing Strategies, and Business Models and Revenera's Paul Bland, Vice President, Innovation and Product Management to learn:
- How pricing models are evolving
- Which models buyers and vendors prefer
- Why many “billing issues” are actually entitlement issues
- A deep dive into different models
You'll learn pragmatic ways to align price with value—and avoid the cost plus trap.
Why Attend Now?
- AI features are everywhere—but margins are shrinking without effective monetization
- Buyers want flexibility (prepaid/postpaid, outcome); vendors need predictability—learn to balance both
- Entitlement driven visibility lets you iterate pricing with speed and confidence
Who Should Attend:
Product leaders, pricing and monetization teams, product marketers, and General Managers exploring AI monetization strategies for 2026.
Register now to secure your place.
Speakers
Tiffany McCormick
Research Director, AI Monetization, Pricing Strategies, and Business Models
IDC
Paul Bland
Vice President, Innovation and Product Management
Revenera
Registration for this Webinar is closed. Please check back soon for the recorded version.
