Software vendors are increasingly adopting new and flexible business models to meet customer requirements. Consumption-based models are gaining momentum and product executives are investing in getting a deep understanding of the actual use of their products and the value customers derive from that use.

IDC has identified three key trends pushing software vendors to understand product usage and adopt a common business model across on-premise and cloud products. Join Mark Thomason, Research Director at IDC, responsible for Digital Business Models and Monetization practice, in this webinar where he will talk about:

  • What you should keep in mind when thinking about a consumption business model
  • How software suppliers can manage hybrid models without adding complexity
  • How you can leverage product insights and automation to eliminate blind spots, increase efficiency, and get ready for consumption pricing

Mark Thomason
Research Director

Nicole Segerer
Marketing Director


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