As AI-enabled features and consumption-based pricing become more common, many software companies are operating with hybrid monetization models that combine subscriptions, usage-based mechanisms, and early exploration of outcome-oriented approaches. For product leaders, these shifts raise questions not only about pricing strategy, but also about the capabilities required to support it.
In this webinar, guest speaker and Forrester principal analyst Lily Varon provides a level-setting discussion on how software monetization strategies are evolving and what this evolution means for product organizations. The conversation will examine why outcome-based pricing remains difficult for many established vendors, and why usage visibility, measurement, and governance are often prerequisites for more advanced consumption models, including token-based AI pricing.
The session will also clarify the roles of key capabilities across the quote-to-cash stack—including CRM and CPQ, billing and subscription management, and entitlement and usage management—highlighting where responsibilities may overlap and where clarity can reduce execution friction.
Attendees will leave with a decision-oriented framework for evaluating their current state and identifying practical next considerations as monetization strategies continue to evolve.
Attend this session and gain insight into:
- How AI-enabled features and consumption-based pricing are influencing the shift toward hybrid software monetization models
- Why usage foundations are often required before pursuing token-based or outcome-oriented pricing approaches
- Common areas of overlap across billing, subscription management, and entitlements—and why they matter for product execution
- How evolving monetization strategies change the expectations placed on quote-to-cash capabilities
- A framework for assessing readiness and tradeoffs as monetization models become more complex
Register now to secure your place.
Lily Varon
Principal Analyst
Forrester
Registration for this event is closed.
