Launching a product is complex, and even strong ideas can stall when teams optimize for their own function instead of the full customer journey. Misaligned ownership, pricing, packaging, sales motions, incentives, or operational handoffs can slow adoption, create poor customer experiences, and leave revenue on the table.
In this session, Shinie Shaw, VP of Product Operations at Flexera, shares how cross-functional alignment across product, pricing, go-to-market, finance, and operations can help teams reduce launch friction, improve customer experience, and drive better adoption.
Join us to learn:
Why product launches fail: Understand common breakdowns including unclear ownership, siloed decision-making, misaligned pricing strategies, and disconnects between product and go-to-market motions.
How to map the full customer journey: Learn the “three-layer cake” framework for aligning people interactions, product interactions, and operational workflows from trial to billing, usage, adoption, and value realization.
Why pricing and packaging are strategic levers: See how pricing connects product value, customer experience, finance, and go-to-market execution—not just willingness to pay.
How to prevent costly launch disconnects: Explore how untracked credits, trials that don’t convert, unclear ownership, and missing operational handoffs can create customer frustration and lost revenue.
How to drive alignment without overcomplicating execution: Learn why clear outcomes, simple incentives, accountable ownership, and ongoing iteration are essential to launch success.
Why attend?
Great products don’t win on their own. Product launch success depends on whether the organization is aligned around the customer journey, the buying motion, the operating model, and the business outcomes you want to drive.
This webinar will help product, operations, marketing, sales, and revenue leaders identify where launch friction is happening—and how to bring teams together around clearer ownership, stronger execution, and better customer outcomes.
Who should attend
This webinar is designed for leaders responsible for launching, positioning, selling, and scaling products, including:
- Product Leaders and Product Managers
- Product Operations and Business Operations teams
- Pricing and Packaging professionals
- Marketing and Revenue leaders
- Sales, Sales Operations, and Customer Success teams
- SaaS and technology executives focused on adoption, growth, and customer experience
Register now to learn practical strategies to improve product launch success, drive adoption, and create better customer experiences.
Registration for this Webinar is closed. Please check back soon for the recorded version.
