As software, data, and AI become core components of intelligent products, technology manufacturers are rethinking how they create, deliver, and capture value. While many organizations have successfully connected their products, monetization capabilities often lag behind product innovation. Legacy pricing models, quoting processes, entitlement systems, and revenue operations designed for one-time hardware sales can become major barriers to growth.
In this webinar, we'll explore how leading technology manufacturers are building modern revenue engines that support subscriptions, usage-based models, AI-powered offerings, and recurring revenue. You'll learn why traditional hardware go-to-market approaches are breaking down, how monetization bottlenecks emerge, and the operational capabilities required to commercialize software and AI at scale.
Drawing on industry research, customer examples, and Revenera's experience working with technology manufacturers, we'll share practical frameworks for evaluating monetization maturity, selecting AI monetization strategies, and creating the operational foundation needed to support long-term revenue growth.
Attendees will learn:
- Why software-defined products require a new monetization approach
- The most common monetization bottlenecks limiting growth
- The five pillars of a modern revenue engine
- Four emerging AI monetization strategies and when to use them
- How to assess your organization's monetization readiness and maturity
Registration for this Webinar is closed. Please check back soon for the recorded version.
