Unlocking Software-Defined Value in Hardware

How Teradyne Is Redefining Hardware Through Flexible Software Solutions

What happens when a hardware leader starts thinking like a software company?

As software becomes the key driver of innovation, differentiation, and customer value, hardware-centric companies are rethinking how they develop, deliver, and monetize their products.

In this webinar, we hear from Teradyne, a global leader in semiconductor test and advanced robotics. Teradyne’s Vibha Hegde, Product Manager of Revenue and Licensing, shares how they evolved from a hardware-first organization to one that uses software-defined capabilities to drive adaptability, scalability, and long-term customer success.

Join us to learn more about:

• Creating More Value from Existing Hardware Investments: Discover how software-defined capabilities allow customers to expand functionality, adapt to new requirements, and deploy updates without replacing hardware
• Improving Customer Adaptability and Operational Agility: Learn how software enables organizations to quickly respond to evolving production, regulatory, and market requirements while preserving existing workflows and reducing downtime.
• Building a Stronger Foundation for Hardware-Software Innovation: Explore why Teradyne believes organizations should invest in software foundations early and adopt platform-based architectures that support future growth, flexibility, and scalability.
• Using Data and Analytics to Drive Better Decisions: Understand how product usage insights and operational analytics help improve customer adoption, support roadmap decisions, and create predictable business outcomes.

Aligning Teams Around Software-Centric Business Models: Hear how Teradyne improved collaboration across product, engineering, and operations teams to create consistent customer experiences and accelerate software innovation.

Why you should attend

As products become increasingly software-defined, customers expect greater flexibility, scalability, and long-term value from their technology investments. This session offers a behind-the-scenes look at how Teradyne is using software to enhance customer experiences, extend hardware lifecycles, and drive business growth.

Whether you're building a software strategy, modernizing a hardware portfolio, or navigating your own digital transformation, you'll gain practical lessons and real-world insights from a company successfully leading the shift to software-defined value.

Who Should Attend

• Business leaders exploring software-enabled growth, digital transformation, or recurring revenue models
• Product and engineering leaders adding software, connected capabilities, or AI-related functionality to physical products
• Finance, revenue operations, and IT leaders evaluating how systems and processes support subscriptions, licensing, and quote-to-cash
• Sales and channel leaders adapting go-to-market motions for software-enabled or subscription-based offerings
• Manufacturers looking for peer perspective on bringing software and digital offerings into a hardware-centered business

Register now to learn how leading hardware manufacturers are transforming their products, operations, and business models through software-defined value.