AI is creating new opportunities for software companies, but it’s also creating new monetization challenges. Organizations are now managing multiple pricing models, deployment environments, AI costs, and product portfolios simultaneously, often with disconnected processes, siloed teams, and fragmented technology.
The question is no longer just, “What pricing model should we use?” but “How do we operationalize, govern, and continuously optimize monetization across our entire software portfolio?”
Join IDC Senior Research Director Tiffany McCormick and Revenera VP of Product Management Paul Bland as they explore why monetization decisions have become too important, too frequent, and too financially consequential to remain a collection of disconnected activities.
In this webinar, you’ll learn:
- Why AI is accelerating monetization complexity and operational challenges
- The hidden costs of disconnected pricing, product, finance, sales, and engineering decisions
- Why Monetization Operations (MonOps) is emerging as a critical business discipline
- IDC’s four pillars for building a modern monetization operating model
- The tech stack requirements needed to control AI consumption and launch new monetization models without a costly re-engineering effort
- How the MonetizationOps Framework can help assess and strengthen your organization’s capabilities
Who Should Attend:
- Product Management Leaders
- Pricing & Packaging Teams
- Revenue Operations Leaders
- Finance Executives
- Software Business Leaders
- Go-to-Market and Commercial Strategy Teams
Bonus Resources
All registrants will receive:
- 2027 Monetization Monitor Research
- MonetizationOps Framework
Register now to learn how leading software companies are reducing monetization chaos and building the operational foundation required to win in the AI economy.
Tiffany McCormick
Senior Research Director
IDC
Paul Bland
VP of Product Management
Revenera
Registration for this Webinar is closed. Please check back soon for the recorded version.
