Achieving Business Agility and Efficiency with a 360 View of the Customer

Managing products in silos grows operational complexity and introduces friction to business processes - especially in a hybrid world where you offer multiple software deployment options including on-premises, Cloud, SaaS, or embedded in devices. Join this session and learn how to operationalize hybrid deployment models with:

  • A central system of record for who is allowed to use what and who is using what Automated fulfilment and enforcement of customer use rights
  • A robust approach for software operations for fast and simple management of delivery, fulfilment and revenue recognition events
  • Automated renewal management and customer self-service

Michael Goff
Principal, Product Marketing

Scott Niemann
Director, Product Management

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