As IDC’s Senior Research Director, Mark Thomason has a unique perspective on software monetization, closely tracking industry trends via continuous surveys.
His latest research indicates growing demand for value-based, hybrid pricing models (subscription + usage) and the rise of product-as-a-service offerings (connected physical devices sold as-a-service).
Join Mark, who will be a guest speaker, and Paul Bland, Revenera’s Senior Director of Product Management, for fresh insights on adopting these practices, as well as expert guidance on:
- Monetizing AI products and features in new ways that benefit both producers and customers
- Leveraging underlying usage data to optimize pricing and packaging
- The projected growth of various monetization models through 2027
- The endurance of hybrid deployment models and the implications on revenue
Registrants will also receive a free copy of Mark’s Software Monetization Trends 2024 report, published in July, so be sure to sign up today.
