As a leading authority on software market trends, Mark Thomason, Research Director for Digital Business Models and Monetization, has valuable findings to share from IDC’s Worldwide CEO Survey 2024.

With input from 354 CEOs, the comprehensive data highlights key priorities for senior leaders at global technology companies and offers insights on how to prepare for change in a fast-moving world.

Major takeaways include:

  • The impact of AI, both in terms of risk and customer expectations
  • The trend toward prepaid consumption credit models with drawdown
  • The importance of usage data in demonstrating value-based outcomes
  • Current and future needs for subscription billing
  • Segmented market growth predictions from 2023-2027

Reserve your spot now to discover the hottest trends in software monetization.


Mark Thomason
Research Director; Digital Business Models and Monetization

Michael Goff
Principal Product Marketing

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July 10, Wednesday
11:00 am ET
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