Intelligent device manufacturers are continuing to transition to software-first business models, targeting higher margins and recurring revenue. Yet the journey is rarely smooth as they struggle with homegrown solutions that don't meet customer needs and require valuable engineering resources that could be better spent on product enhancements.
Whether you work in Industrial Automation, Medical Tech, Smart Cities, or Test & Measurement, you'll find lots of value in this hands-on session, so please join Transforma Insights' Digital Transformation and IoT analyst Jim Morrish, and Revenera's software monetization expert Scott Niemann as they share practical advice on: