Digital transformation has been a priority for hardware manufacturers for more than a decade — but today, the conversation is changing. As software, data, and AI become central to product innovation, many organizations are discovering a growing gap between technical progress and commercial success.
In this webinar, VDC Research’s Chris Rommel explores what successful digital transformation really looks like in 2026 and beyond. Drawing on real-world examples, customer interviews, and market research, he will examine how leading organizations are evolving their business models — moving from hardware-centric thinking to monetizable software, data, and AI-driven offerings.
He’ll discuss why traditional approaches to pricing, packaging, and back-office operations often break down, how manufacturers are experimenting with hybrid and consumption-based models, and where organizations most often stumble when monetization is treated as an afterthought. The session will also highlight the operational foundations required to scale digital business models — without overwhelming IT, finance, or customers.
Register now to secure your place.
SPEAKER
Chris Rommel
Executive Vice President, IoT & Industrial Technology
VDC Research
