The software world is a complex place, with varying customer requirements creating challenges in monetization, deployments and pricing. Revenera recently published its 2019 Software Monetization and Pricing survey which includes input from leading software companies and provides key insights to help you navigate through the quickly changing environment.

In this webinar Dan Johnson and Scott Niemann will interpret the survey results, combining insight and interpretation with his experience of current practices and use cases.

Key findings from the survey include:

The report confirms the wide acceptance of subscription models and the anticipated continued growth of subscription and usage-based monetization models.

  • 74% of software suppliers utilize subscription models, with 31% using it as their dominant model.
  • Looking forward, 48% of companies see subscriptions models growing, compared to 43% who expect to see growth in usage-based models.

SaaS deployment models will continue to see strong growth, but on-premises deployments won't entirely disappear.

  • 72% of respondents see an increase in their us of SaaS over the next 3 years.
  • 46% still see an increase in the use of on-premises over the same period.

Most companies utilize a hybrid approach to monetization and deployment models, mixing and matching as needed to support various customer segments.

  • 28% of companies that identified subscription as their dominant monetization model use on-premises as their primary deployment model, indicating subscriptions are not only for SaaS deployments

80% of companies using SaaS moderately or extensively indicate they still must manage perpetual licenses as well.


Scott Niemann
Principal Product Management, Revenera

Dan Johnson
Product Marketing Manager, Revenera

Watch Now