New Global Research Readout

Revenera conducted its 2021 Monetization Monitor Software Industry Survey from mid-April through mid-June 2021 to examine software producers’ software business models, pricing, usage and transparency.

Join Revenera Principal, Product Marketing, Michael Goff as he interviews software monetization and product usage analytics experts and digs into the statistics and trends uncovered in Revenera’s 2021 Monetization Monitor research reports.

We’ll examine the findings and discuss why:

  • A one-size-fits-all approach to either monetization or deployment strategy isn’t sufficient to keep pace with varied customer needs
  • Software suppliers must pursue the goal of aligning price and value
  • Strategies for ongoing revenue growth require agility to respond to the drivers of change
  • Product usage data can be easy to collect, but challenging to analyze

Michael Goff
Principal, Product Marketing

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