Beyond Good/Better/Best: Monetizing Intelligent Devices with Subscriptions, Usage, and AI

As software and AI become core to intelligent devices, many manufacturers struggle to translate that value into pricing models that actually work in real-world environments.

Traditional approaches like “Good/Better/Best” are increasingly misaligned with how customers consume software and AI-driven functionality. While subscriptions, usage-based pricing, and token models offer new flexibility, applying them in hardware-centric businesses introduces real complexity across systems, sales, and customer expectations.

In this session, Simon-Kucher’s Philip Daus will outline how to make practical decisions about packaging and pricing as monetization models evolve.

He’ll be joined by Schneider Electric’s Product Owner for Digital Supply Chain, Peter Loft, who will share lessons from Schneider’s journey to unlock software value within a hardware-centric business. This includes navigating challenges such as aligning pricing with customer value across diverse deployment models—including offline and air-gapped environments—while balancing tradeoffs between flexibility, operational complexity, and customer expectations.

This session focuses on how these models actually translate—and often break down—in industrial environments, so you can evolve your approach without overcomplicating pricing or disrupting customers.

What attendees will learn:

• How to move beyond “Good/Better/Best” as AI and software reshape value delivery
• Where monetization transformations typically break down in device-centric businesses—and how to avoid it
• How to decide when subscriptions, usage, or token models actually fit your products and customers
• Practical ways to evolve pricing models without introducing unnecessary complexity

Register now to save your spot.