Demystifying Billing, Subscription & Entitlement Management

Running a successful software business depends upon streamlined operations within the Quote-to-Cash process, yet many still struggle with manual processes and gaps in functionality.

Join featured speaker Lily Varon, principal analyst at Forrester, for a discussion that will demystify the differences among billing, subscription and entitlement management solutions and their roles in successful software monetization strategies. You will learn:

• What software businesses are doing today to monetize their offerings and streamline operations
• The functions of billing, subscription and entitlement management and the problems they solve
• The implications of product management decisions on execution and back office processes and the elements that need to be centralized
• The requirements for the business workflow you want to achieve based on your use case and needs