Running a successful software business depends upon streamlined operations within the Quote-to-Cash process, yet many still struggle with manual processes and gaps in functionality.

Join featured speaker Lily Varon, principal analyst at Forrester, for a discussion that will demystify the differences among billing, subscription and entitlement management solutions and their roles in successful software monetization strategies. You will learn:

  • What software businesses are doing today to monetize their offerings and streamline operations
  • The functions of billing, subscription and entitlement management and the problems they solve
  • The implications of product management decisions on execution and back office processes and the elements that need to be centralized
  • The requirements for the business workflow you want to achieve based on your use case and needs

Lily Varon
Principal Analyst

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Date and Time
December 12, Tuesday
11:00 AM ET (US) | 3:00 PM CET (Europe)
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