Running a successful software business depends upon streamlined operations within the Quote-to-Cash process, yet many still struggle with manual processes and gaps in functionality.
Join featured speaker Lily Varon, principal analyst at Forrester, for a discussion that will demystify the differences among billing, subscription and entitlement management solutions and their roles in successful software monetization strategies. You will learn:
- What software businesses are doing today to monetize their offerings and streamline operations
- The functions of billing, subscription and entitlement management and the problems they solve
- The implications of product management decisions on execution and back office processes and the elements that need to be centralized
- The requirements for the business workflow you want to achieve based on your use case and needs
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