Getting on the Path to Recurring Revenue Growth
Join guest speaker, IDC’s Research Director, Digital Business Models and Monetization, Mark Thomason for a discussion of SaaS Monetization trends and drivers heading into 2022.
IDC’s Worldwide Software Business Model (Subscription and License) Forecast, 2021–2025 uses a new methodology and data for tracking the adoption of the subscription business model and now segments subscriptions for SaaS and on-premises software delivery models, as well as the legacy license and maintenance model.
We’ll discuss the forecast and the implications for software suppliers using a hybrid mix of delivery and monetization models as well as:
- Drivers of digital transformation initiatives and trends in SaaSification by application
- Implications of a decreasing rate of use of the perpetual license/maintenance model
- Advice for software suppliers adopting or growing SaaS models
- Innovation benefits for suppliers leveraging cross-customer usage data to offer new capabilities in their applications
Speakers
Michael Goff
Principal, Product Marketing
Revenera
Mark Thomason
Research Director, Digital Business Models and Monetization
IDC
