Getting on the Path to Recurring Revenue Growth

Join guest speaker, IDC’s Research Director, Digital Business Models and Monetization, Mark Thomason for a discussion of SaaS Monetization trends and drivers heading into 2022.

IDC’s Worldwide Software Business Model (Subscription and License) Forecast, 2021–2025 uses a new methodology and data for tracking the adoption of the subscription business model and now segments subscriptions for SaaS and on-premises software delivery models, as well as the legacy license and maintenance model.

We’ll discuss the forecast and the implications for software suppliers using a hybrid mix of delivery and monetization models as well as:

  • Drivers of digital transformation initiatives and trends in SaaSification by application
  • Implications of a decreasing rate of use of the perpetual license/maintenance model
  • Advice for software suppliers adopting or growing SaaS models
  • Innovation benefits for suppliers leveraging cross-customer usage data to offer new capabilities in their applications

Michael Goff
Principal, Product Marketing


Mark Thomason
Research Director, Digital Business Models and Monetization


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