Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes.

TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences. He will discuss his experimentation with onboarding communications to lift trial conversions and cover:

  • Developing a strategy around hypotheses to test
  • Collecting data to identify users’ stated “job to be done” with the application
  • Creating user segmentation and testing in-product messaging to improve the user experience during the trial
  • Analyzing the impact of improving customer experience on trial conversion rates

Daniel will be joined by Revenera’s VP of Product Management, Victor DeMarines as they discuss the process, learnings, and what’s next.

Speakers

Daniel Foster
Strategy Lead – Snagit
TechSmith

Flexera

Vic DeMarines
VP of Product Management – Software Monetization
Revenera

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