Software suppliers are under greater pressure to quickly deliver the products and features that customers need. Customer acquisition and retention has never been more important.

In under 20 minutes, guest speaker Mark Thomason of IDC and product positioning expert April Dunford will cover:

  • Take the guesswork out of decision-making by automating the collection of objective data on product adoption and engagement
  • Gain product insights for bundling and pricing
  • Improve the customer experience
  • Update your roadmap with six weeks of usage data
  • Position products in a weak economy

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