Software buyers are developing a fast-growing preference for containerized software rather than conventional monolithic software. This change is being driven not just by the advantages that containerization delivers with respect to the growing use of public clouds, but also by the major benefits that containerization offers regardless of where applications are hosted.

At the same time, software suppliers continue to grapple with the longstanding operational challenges related to monetizing their products and maximizing customer satisfaction. These include but are not restricted to the management and tracking of entitlements to software usage; delivering software in the most painless way for customers and understanding how their software is being used.

This ESG whitepaper provides insight into:

  • The market for containerization and microservices
  • The challenges of managing entitlements with cloud-native applications
  • Ways to monetize cloud-native application delivery and eliminate revenue leakage

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