Five critical steps to achieve success in the transition to a subscription-based business model

Pay-as-you-go IT models and a growing acceptance of subscription are driving subscription-based business models across all types of products, including software. This research provides technology business unit leaders five critical steps to achieve success in the transition.

"What began as a trickle with the majority of new market entrants a few years ago has become a stampede of vendors wanting to move to a subscription business model. Subscription business models are no longer just for software…with many hardware manufacturers…offering subscription approaches for their business…"

Gartner Report

Download your personal copy of this Gartner research report and see how leading technology companies including Adobe, Amazon, Microsoft and Pitney Bowes successfully managed the transition to subscription business models.

The real-world experiences of these companies will help you:

  • Understand the challenges presented by the transition to subscriptions
  • Identify the people, organizations and processes that need to be included in the transition planning and execution
  • Manage customers, partners and resellers throughout the process
Gartner Five Lessons Successful Survivors Learned in the Transition to Subscription-Based Business Models, JP Corriveau, Laurie F. Wurster, 20 November 2017

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