IDC Technology Spotlight: The Benefits of Analyzing Product Usage to Optimize Operations and Drive Business Models

IDC forecasts that 2021 will be the first year where the majority of software revenue will be from the subscription/recurring revenue business model. But how will they get there? While there is interest in trying out the consumption business model, software suppliers must first understand product usage in order to model the pricing impact on customers and revenue.

There are many important benefits and insights to be gained from usage. Download this IDC Technology spotlight to learn why IDC recommends that software companies move to a subscription business model and how leveraging usage and entitlement data yields benefits including:

  • Gaining Customer and Product Insights
  • Improving the Customer Experience and Proving Value
  • Driving Business Model Innovation

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