While 70% of software suppliers Revenera surveyed are currently collecting product usage data (up from 60% in 2020), only 26% overall report having the ability to do it “very well.” Yet simply collecting data isn’t enough: Leading companies automate the process and access to the data to get the best possible results out of their usage insights.

Revenera’s 2021 Monetization Monitor Software Industry Survey gathers input from leading software companies and provides you with key insights to help you navigate through the quickly changing environment. The first report covered monetization models and strategies in 2021. Key findings in this second report from the survey include:

Software Suppliers’ Varied Usage Data Collection Habits

  • More than two-thirds (70%) collect usage data today, up from 60% in 2020. The number of software suppliers collecting usage data is expected to grow to a total of 79% by 2023.

Room for Improvement with Software Usage Analytics

  • The ability to gather product usage data “very well” varies: 38% of suppliers that use a commercial usage analytics software solution gather product usage data “very well,” a number that drops to 23% for suppliers that use a homegrown solution.

No Plans to Collect Product Usage Data

  • Only 9% of software suppliers have no plans to capture product usage data, perhaps reflecting specific data privacy concerns or contractual limitations.

Download the report now for more details and statistics and to see how your company compares.

You can read the third Monetization report into piracy and license compliance here.

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