How are your customers using your software? What do their usage patterns tell you about the value they receive from your software, and how does this help you run your business? Revenera's 2019 Software Monetization and Pricing survey gathered input from leading software companies regarding their current strategies and their views of where the software market is going.
In the second report based on this survey we look at usage data and how it has become a critical capability in building a successful software business.
Key findings include:
Interest in usage data is strong and continues to grow.
Many companies still have limited visibility into how their customers use their software products.
The lack of usage understanding is the primary hurdle for companies trying to align their pricing with the value they deliver to their customers. Companies that have already developed capabilities to collect usage data are much more confident in their pricing.
Download the report now and see how usage data can help boost your software business.
Also, don't miss our earlier report based on this survey, Revenera Monetization Monitor: Monetization Models and Pricing that revealed how software suppliers balance multiple approaches to monetization and deployment models.