An Ecommerce Conversion Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

This playbook will show you:

  • Why you should pursue a strategy of converting unpaid users into paying customers
  • How you can leverage technology to identify unpaid use and reach unpaid users with targeted in-application messaging that will drive conversions
  • Best practices for in-application messaging and ecommerce landing pages that will increase conversion rates

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