Gain in-depth insight to engage users with relevance throughout the customer journey

As a software marketer, you're under constant pressure to acquire new customers and drive revenue while growing and retaining your existing customer base.

Chances are you rely on a wide variety of tools—web analytics, marketing automation, free trials, voice-of-customer platforms, and more—to attract, educate, and convert prospects and to engage, retain, and upsell existing customers. But to break through the noise and get results, you need to target your campaigns and messaging with greater precision than ever before.

In this ebook you'll learn:

How understanding user behavior during product evaluation and throughout the customer lifecycle can help get you the insights required to supercharge your marketing initiatives and increase engagement at each stage of the customer journey so you can meet —or exceed—market share and revenue goals.

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