Today the technical and business promise of the Internet of Things is redefining the tech ecosystem. While its fingerprints can be seen from IT datacenters to boardrooms, its greatest impact appears within traditional embedded or industrial markets.

There, the IoT is changing device functionality requirements, displacing standard technologies, and overturning established vendor value chains. No area of that value chain has faced greater change than the role of software in product development and the growing part it plays in driving new areas of corporate revenue, profitability, and differentiation.

The IoT is catalyzing rates of change never before encountered in the broader engineering ecosystem. Many OEMs, vendors, and enterprises are trying to adopt IoT monetization strategies to stay ahead of the pack. The new market dynamics, however, have magnified traditional challenges around complexity, time-to-market, and quality.

Download this new white paper from VDC Research today and learn:

  • Market insights from original research and surveys on the growing importance of software monetization as part of a hardware business
  • Use cases from medical device, smart building, and oil & gas industries
  • Recommendations on development prioritizations and areas of future growth

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