As businesses in all corners of the world grapple with the Fourth Industrial Revolution and digital transformation, it's clear the Internet of Things (IoT) will continue to play a fundamental role. However, IoT is still maturing and, while initial trials and pilot projects are proving the value IoT apps can add, more needs to be done to enable better IoT business models and to achieve optimized monetization. This new report by IoT Now with support from Revenera explores the challenges that enterprises face in developing business and monetization models for IoT.